English-speaking social media manager for hotels and businesses in Tuscany

I'm Maciej Vella. I look after social media, press, Google, photos and drone footage, and I make them work together. I'm based in Follonica and work across Tuscany and remotely.

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Maciej Vella smiling while speaking into a microphone

Who I work with

Hotels, holiday homes and property in Tuscany.

I'm not an agency. I work on my own, with trusted collaborators for filming, drone and development, and you always deal with me.

Hotels, campsites and resortsSocial media with a monthly plan, regular photo shoots, and posts, captions and review replies in your guests' languages.
Owners of houses and villasIf you own a property in Tuscany and welcome guests, I can take care of photos, aerial footage of the house and its surroundings, and your social media, in English and Italian.
Building companies and showroomsI help them get found on Google, town by town, and turn their projects into posts and articles.
Restaurants and local businessesFood photography, graphics and social media for places that want to reach visitors as well as locals.

What I do

One contact, all your communication.

StrategyGoals, tone of voice and a plan that connects every channel. A short report every month: what was done, what worked, what to change.More, in Italian → Social mediaEditorial plan, graphics, carousels, photos, reels and stories, plus replies to comments and messages. Regular shoots with trusted collaborators.More, in Italian → Press officePress releases and relationships with local newsrooms such as Il Tirreno, La Nazione and Il Giunco. Events too.More, in Italian → Getting found on GoogleWork on the website you already have: titles, texts, a page for each town, articles and redirects, checked with Search Console.More, in Italian → Google Business ProfileThe listing people see on Google Maps: verification, categories, services, photos, weekly posts and replies to reviews.More, in Italian → Photo, video and droneShoots on land, at sea and from the air, with trusted collaborators. I plan and coordinate them. At regattas I go out on the water myself to take the photos.More, in Italian →

If you need a new website from scratch, I can put you in touch with developers I trust.

Recent work

Some of my work, in Tuscany.

Instagram carousel for PuntAla: Cala Martina, one of the places near the campsite

An RS500 with a red spinnaker, seen from above in the Gulf of Follonica

A pizza just out of the oven at La Pizzina, Follonica

PuntAla Camp & ResortPunta Ala, 2026 season. I brought the pages for the beach, restaurant, sport and shop together into one profile, with a shoot every three to four weeks and one day a week on site.Case study, in Italian → Lega Navale Italiana, FollonicaHead of communication since 2020: social media, press, events and regattas. I ran the campaign for the 2023 RS Feva World Championship in Follonica, which had a record 422 entries.Case study, in Italian → Torzoni CostruzioniA building company in Venturina Terme. Since October 2026: titles, a page for each town, rewritten project pages, articles and a weekly post on Google.Case study, in Italian →

In August 2025 Lega Navale Italiana Follonica hosted the RS500 World Championship, with 84 sailors from 7 nations. Read the report on RS Sailing ↗

Languages

Four languages, one person.

I work in English, Italian, Polish and Spanish. I can write for your guests in their language, and deal with local newsrooms in Italian on your behalf.

I studied at the University of Florence and have worked in communication since 2020, with more than 25 clients. I'm also the president of A.S.D. Balance, a skateboarding and surfskate club for children in Follonica.

Questions

Before we start.

Do you only work in Tuscany?

I'm based in Follonica, in the province of Grosseto, and I work across Tuscany. Most of the work can be done remotely, so I also work with clients outside the region. If you live abroad, we can talk on WhatsApp, by email or by phone. For shoots, events and meetings I come to you.

Do you fly the drone yourself?

Partly. I fly it myself at regattas, for example; for larger jobs I work with trusted drone pilots, and I plan and coordinate the shoot. At regattas I go out on the water myself to take photos.

How much does it cost?

It depends on how many channels I look after, how often we publish and how many days on site we need for shoots and events. I don't publish price lists: we talk about it once I understand what you need.

How do we start?

Send me a couple of lines on WhatsApp or by email: who you are, what you need and by when. I'll reply myself.

Contact

Hours and details.

WhatsApp is the quickest way to reach me, and you can send a message at any time. Calls from Monday to Friday, 9am to 5pm.

Maciej Vella
Via dell'Elettronica 56, 58022 Follonica (GR), Tuscany, Italy
WhatsApp and phone: +39 345 325 0009
Email: info@maciejvella.it
Monday to Friday, 9am to 5pm (Italian time)
VAT number: IT01715380539

Write to me.

Tell me what is not working. I will reply myself.

Maciej Vella, Follonica

WhatsApp 345 325 0009

Emailinfo@maciejvella.itWhereFollonica, across Tuscany and remotely